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Is MTA Ready for Retirement? A Fresh Take on Gen-Z’s Ad Interactions

Aug 14th 2024

Is MTA Ready for Retirement? A Fresh Take on Gen-Z’s Ad Interactions

In today’s fast-paced marketing world, sticking with Multi-Touch Attribution (MTA) might be keeping you from hitting your true potential. This blog breaks down some flaws in MTA and shares eye-opening insights from a Meta study on how Gen-Z shops. Learn why understanding how your audience interacts with ads is key to boosting your marketing game and driving real growth.

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