Meta’s latest Ads Manager updates are more than just technical adjustments—they’re potential game-changers for your campaign strategy. With new features like Conversion Value Rules and Incremental Conversions, businesses can now target high-value audiences and focus on driving truly incremental revenue. But beware of the pitfalls of third-party analytics integrations, which might skew your efforts towards less sustainable growth. Discover how to align these tools with your long-term goals for smarter spending and better results.

In today’s fast-paced marketing world, sticking with Multi-Touch Attribution (MTA) might be keeping you from hitting your true potential. This blog breaks down some flaws in MTA and shares eye-opening insights from a Meta study on how Gen-Z shops. Learn why understanding how your audience interacts with ads is key to boosting your marketing game and driving real growth.